Case Study: NBACON

One of the most rewarding things is to see our ideas and concepts come to life, and it doesn’t
get much bigger than the NBA. Our relationship with the league has spanned nearly a decade,
and being a part of the very first NBACON was incredible. Taking their initial idea of a theater and turning it into a footprint that turned the heads of all those attending was one of our most successful activations from concept to reality.